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High-Ticket B2B Copywriting Roadmap: Master the Art of Selling Complex Solutions to Decision-Makers

Packaging artwork. The readable excerpt below is from the offered edition.

Editions and price

STANDARD and ENHANCED editions

STANDARDThe initial selection -- a complete, useful good.
$937.7 KB
ENHANCEDThe fuller file; this page identifies the difference, with no universal bonus implied.
$1949.0 KB

Measured difference: the ENHANCED file is 49.0 KB and the STANDARD file is 37.7 KB. Both are complete, usable documents; the ENHANCED edition carries more material. The ENHANCED edition costs $10 more.

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What's inside

  • 2 files
  • 12 sections
  • 32 subsections
  • 4 worked examples
  • 4 tables
  • 24 checklist items
  • 41 fill-in fields
  • 6 answered questions

Counts are measured from the offered edition. Files are counted separately from the examples within a file.

Excerpt from the ENHANCED edition
A high-ticket B2B sale is decided by a committee that never meets, over a cycle measured in quarters, by people whose careers are exposed if the decision goes wrong. Copy written for a consumer -- one reader, one impulse, one click -- fails that room quietly: the homepage gets a polite "send me more information," the...

Who it is for

For readers who want a complete guide to read and reference.

Who it is not for

It is not a course, a cohort, or a live service.

Requirements and first use

  • Format: Markdown / plain text.
  • To open: any text editor or Markdown reader; no special software is required.
  • Version: v3.

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